What Is the Cincom Smalltalk Partner Promotion Program?

Building success for businesses by creating customer and partner stories

We have a diverse group of customers and partners from a broad spectrum of industries, some having been partnering with us for 20, 25 and even 30 years while others have joined us recently through our REV Program. As Cincom Smalltalk Program Director, Suzanne Fortman, has said, “Whether you’ve been using Cincom Smalltalk for days or decades,” our customers and partners have stories about their success.

Forbes explains that marketing connects customers to the right product and helps “people throughout a company think from the outside-in about what is being offered, [and] convey its value in customer-centric ways. …” In a recent Harvard Business Review, business-school professors Thomas Steenburgh and Michael Ahearne said, “Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them.”

Marketing your product or service can be a difficult task. Since businesses spend so much time and resources on developing their products or services, marketing to prospects often gets overlooked, not prioritized nor budgeted for. Business leaders also may not know how to find the right prospects for their offerings nor the best way to communicate to their prospects once they are identified. What’s worse is that the cost of marketing products and services can often be more than a business can afford.

Marketing is a critical element in the success of any business, and our team knows that creating customer and partner success stories is valuable and important. That’s why the Cincom Smalltalk Partner Promotion program was created. This assistance is one of many benefits that come with being a Cincom customer or partner. 

How It Works

We make this process quick and easy to help give more exposure and brand awareness to our customers and partners without taking up valuable time that could be used elsewhere.

• Step One: Fill Out a Questionnaire
  First, we ask the customer or partner to fill out a brief, online questionnaire to discover the “who, what, how, why and when” of their product or service offering.
• Step Two: Develop the Story
  Once the customer or partner completes the online questionnaire, our team takes the information provided and begins writing the new story. Sometimes, we ask more questions and dig deeper into the product or service.  With this extra follow-up, we often uncover the “secret sauce.” This helps develop the story with maximum effectiveness for the perfect audience of the customer and partner application or service.
• Step Three: Promote the Story
  Once the story is written and approved, we promote the story with:
  1. A new webpage in the “User Story” section of the Cincom Smalltalk website.
  2. A PDF version of the story that customers and partners can distribute to their own prospects.
  3. Promotion on our social media channels, including Facebook, Twitter, YouTube, LinkedIn and Instagram, as well as references in videos, blog posts, email campaigns and the monthly Cincom Smalltalk Digest email newsletter.

Examples

If you would like to see a few examples of how the Cincom Smalltalk Partner Promotion Program works, check out the Adventure World German Language, Digital Design Solutions LLC and HTS Engineering user stories.