Largest Provider of Commercial Smalltalk
Cincom is one of the largest commercial providers of Smalltalk, with twice as many customers and partners as other commercial providers.

Tom Nies

Get Started

Menu

Have You Seen the Smalltalk Balloon Lately?

Posted on by Author Jeremy Jordan in Categories Branding, Cincom, Marketing, Smalltalk

“With millions of people being forced to stay home and work, many have found creative ways to virtually stay social through happy hours, trivia nights and birthday parties. And Zoom, one of the dozens of video conferencing services, has quickly become the top driver for this media consumption.” – CNCB.com

According to CNBC.com and data from Apptopia, Zoom’s daily active user count was up 378% from 2019, while monthly active users were up 186% from the end of 2019, indicating that the rush of new users could be largely due to the ballooning work-from-home trend brought about by COVID-19, rather than traditional business growth.

So what does this have to do with the Smalltalk Community?

The Verge recently published a story about what movie producers are doing now to promote their properties. Movie posters and billboards are useless right now, so marketing teams all seem to have come to the same solution: Zoom backgrounds. 

The Smalltalk balloon is a very iconic symbol, not just within the Smalltalk community, but in the larger developer community. Even developers who don’t use Smalltalk recognize the universal symbol (check out this tweet as an example).  Because it’s so recognizable and also an easy object to place within many scenes, the Cincom Smalltalk team began creating PC, mobile and Zoom backgrounds for our social media platforms with the legendary Smalltalk balloon in it.  

Are you interested in checking out these other backgrounds to use yourself? Go to our Twitter account to see these and others.

Related posts:

  1. Have You Joined Our Social Media Community? Cincom Smalltalk has a growing, active community on several social media sites, including Twitter, Facebook, LinkedIn, IG and YouTube....
  2. Have You Engaged with Us on Social Media? In this month’s Digest, we’ve shared many links that are available for customers, partners and users to find information and resources on our website.  Have you engaged with us on […]...
  3. Smalltalk Digest: April Edition Welcome to the April 2020 edition of the Cincom Smalltalk™ Digest.  In this valuable edition, we will talk about the following: CUSTOMERS and PARTNERS We are still here for you! […]...
  4. How Is Cincom Smalltalk Using Social Media to Bring Together a Community?   Given the current global circumstances we are all undergoing, studies show that 66% of users believe their social media usage habits will increase significantly. As more consumers are working […]...